Momenti Leggeri (Italian for "Light Moments") is an Italian wine crafted for those who find beauty in simplicity.
The visual identity strikes a balance between airy minimalism and classic elegance. While the label remains clean and understated, we selected a solemn, sophisticated typeface to ground the brand in Italian tradition.

The central illustration, a white pigeon, serves as a poetic link to the wine's Italian heritage. Drawing inspiration from the iconic St. Mark’s Square in Venice, we bypassed literal architectural sketches in favor of a singular, symbolic inhabitant of the Piazza. The pigeon acts as a memorable focal point that catches the eye on a crowded shelf and stops the scroll in a social media feed.

Emblem

By nesting the initials in a vertical oval frame, we created a compact brand mark that feels both modern and traditional. This emblem reinforces the brand's Italian roots through a sophisticated, seal-like structure that works perfectly on bottle caps and social media assets.

This pigeon illustration is hand drawn in pen and ink, using fine linework inspired by traditional engraving techniques.

The imagery follows a direction of bright, refined yet lively photography. Slightly darkened tones and a subtle textured grain add depth and tactility. This approach perfectly reflects the brand’s visual language, balancing elegance with a sense of natural imperfection.