We created branding for the Italian wine Momenti Leggeri.
Momenti Leggeri translates from Italian as "bright moments"
from the brief: "This wine will cheer up any weekday and will delight you with its pleasant light taste"
The philosophy of the brand - leave all your worries behind and enjoy the moment. We have created a minimalistic label design that reflects the lightness but on the other hand, the font is quite solemn. The illustration with the white pigeon is an interesting detail that attracts attention when the wine is on the store shelf and it's interesting to look at it when the bottle is on the table.
The story behind the pigeon - the wine is made in Italy, the first idea was
to depict the bridge of Venice or St. Mark's Square. The square is famous for the fact that there are always a lot of pigeons on it. So we decided to picture a white pigeon as a symbol of St. Mark's Square