Letteria is a London-based chocolateria created around the idea of gifting something small, thoughtful, and personal. We developed the brand concept from the ground up and translated it into a complete visual identity and packaging system.

At the core of the brand is the idea of a “sweet letter” — chocolate that carries not only flavor but also emotion. Each piece becomes a symbolic message and a gesture of care.

A letter stamped on every piece of chocolate represents a sweet message for someone you love and a small daily pleasure, unless it ends up with someone who eats the whole bar in one sitting.

The logomark is built around a handwritten style capital L that feels like a personal signature. It is intimate, expressive, and slightly nostalgic. The wordmark is a custom drawn serif that feels refined and contemporary, carefully balancing vintage references with a modern tone so the brand does not drift too far into the past.

Materiality plays a key role in the identity. We chose handmade paper for the outer wrapping. Its natural texture and subtle imperfections add warmth, tactility, and a sense of authenticity. For the chocolate bar packaging, we used dense smooth paper to create contrast and keep the overall look clean and contemporary.

For the gift cards, we used thick textured paper and applied handwritten typography to enhance the personal and tactile feel of the brand. For the envelopes, we selected a matte paper with a soft, velvety tactile feel to enhance the sensory experience.

The visual language is supported by delicate hand drawn liner illustrations. Their light composition and thoughtful placement create a sense of space and minimalism.

An important part of the experience is a set of arched cards included with each bar. These cards function as small postcards. They are placed inside the wrapping alongside the chocolate, with space on the back for a handwritten message.

This detail reinforces the core idea of the brand and encourages people to slow down, step away from digital communication, and take a moment to write something meaningful to someone they care about.

Letteria is not just chocolate. It is a quiet ritual of giving, a tactile and emotional experience designed to reconnect people through simple, thoughtful gestures.