We designed the brand identity for a small family-run winery based in Italy. The winery produces high-quality wines using traditional winemaking techniques.

The name Flusso translates from Italian as “flow”. The name elegantly symbolizes the natural, continuous flow of life and tradition, gently reflected in the careful journey of wine from vineyard to bottle.

In the logo, we expressed the concept of flow through a graceful wavy line that forms part of the letter F, seamlessly merging with the L, while the two S letters are elegantly intertwined.

The color palette is built on natural shades taken directly from the client’s photographs of vineyards and wine, thoughtfully complemented by additional harmonious tones.

On the label, we used textured wavy lines reminiscent of a river seen from above. This visual reinforces the natural character of the production and directly connects to the idea of flow. The irregular, imperfect strokes and slightly jagged edges emphasize the handmade, artisanal nature of the wine.