The vision behind Curyo was to bring the natural comfort and casual elegance of high-quality Australian llama wool into everyday clothing. These pieces don’t just cover you, but wrap you in softness and let you move through the day feeling completely at ease.

The challenge was to create a brand identity that authentically reflected this unique farm-to-wardrobe connection while standing out in a market full of either overly technical outdoor brands or cold, distant labels. With their own llama farm located right next to the studio and workshop, Curyo needed a visual language that felt refined yet approachable. It had to be sophisticated, but with a youthful, charming touch that remained clear, readable, and free of any unnecessary clutter.

logomark

We built the brand around this idea, placing the friendly llama at the heart of everything as a natural mascot. Following the brief, we hand-drew the logo to achieve a welcoming design that perfectly balances relaxed style with quiet elegance. The clean, thoughtful execution ensures it stays sharp and legible at any size, on any surface.