Atona
We crafted a brand that feels as open and honest as a sunbeam shining through a rooftop window, yet as grounded and monumental as the architectural spaces ATONA creates. ATONA emerged as a minimalist identity with a strong foundation for visual expression.
Logomark
We reimagined the “A” by removing its tip and its crossbar. It is more than a design decision, because it reflects the way ATONA’s architecture embraces light through rooftop openings, which is one of the brand’s defining signatures. The open “A” is a reminder: sometimes you simply need to cut something away (for example, a part of the roof) to let the light in.
We reimagined the “A” by removing its tip and its crossbar. It is more than a design decision, because it reflects the way ATONA’s architecture embraces light through rooftop openings, which is one of the brand’s defining signatures. The open “A” is a reminder: sometimes you simply need to cut something away (for example, a part of the roof) to let the light in.
Wordmark
We developed a custom wordmark. It communicates a balance between transparency and strength, reflecting both openness to light and the enduring, structural nature of architectural spaces.
We developed a custom wordmark. It communicates a balance between transparency and strength, reflecting both openness to light and the enduring, structural nature of architectural spaces.
Most of the time, you will see the logo placed at the top, reaching toward the sky. Sometimes it appears at the bottom, such as on a tote, where it feels grounded and steady like a monument. Every element of the identity, from the color palette to the layout, leans into what ATONA does best: keeping things pure, contrast, and monumental.
We built ATONA’s color palette around a powerful yet minimal dialogue between light and shadow. It consists of only two tones: deep gray-olive and off-white.
