We put a bold and large rum name on the label. The word "Hunter" is especially important in this design as the message of this rum is exploration and searching for new tastes and new experiences.
from the brief: "Savor the opulent aromas of caramel, and leather, enhanced with whispers of banana, and dried fruits, and spice. Immerse your senses in the extraordinary brilliance of aged oak, dried mango, and caramel, Infused with spicy woody undertones."
To uphold the theme of Caribbean, ancient ships, pirates and monsters hidden in the seas, we decided to create two illustrations: a detailed depiction of an octopus and a ship.