APPOLINE has been founded in 2022 in Zurich as a conscious fashion brand. APPOLINE embodies what we call conscious luxury: design and sell fashion that is solely made to order. The name APPOLINE is a feminine variation of the ancient Greek god's name Apollo - a figure who stood for power and strength, but also beauty and light. APPOLINE makes fashion for women who are strong, and busy, but also beautiful and radiant.

The brand had to be simple and conscious luxury design. Bold, straight, assuming, yet elegant. We kept the visual language minimalistic and understated.

In submark logo we used the image of the letter A and an inverted harp to convey the vibe of Greece and Apollo, who is often depicted with a harp.